EUROPEAN UNION – Have a French Love Affair

BRIEF:
Rekindle the british love for french cheeses in a post brexit Britain. Faced with price increases and competition.

IDEA:
We invited Britains to cheat on their domestic cheeses. With thousands of French cheeses to choose from, there’s always a new one to fall in love with…

OUTPUT:
TV, video/static posts for social, .com, print and OOH.

RESULTS:
Millions of views on TV, 4.8 million social impressions. Sales increase 16%