VIRGIN MEDIA – Be the Fastest

BRIEF:
Create brand love for Virgin Media (god knows they needed it) with Usain Bolt during the Olympics.

IDEA:
We wrote and created a ‘Be the Fastest’ music track and video featuring Bolt in Jamaica. This was released as a new piece of music and distributed to music press, radio, and music channels, making it available for download.

OUTPUT:
Influencer, Hero film, video/static posts for social, Spotify playlists and used on TV.

RESULTS:
Greatly received by the music press and fans alike. The video has been watched over 5 million times and counting for zero media spend. It was used by both the BBC and ITV when reporting during the Olympics. Best of all Bolt himself loved the track and video and plastered it across his social media. #BeTheFastest