O2 Possessed – Smart lighting

BRIEF:
O2 wanted to push their smart tech and raise the awareness that they offered much more than smartphones.

IDEA:
We launched Possessed in the lead-up to Halloween. Over 50,000 O2 customers registered for free tickets through the O2 Priority app. Upon arrival, visitors were led through five ‘haunted’ rooms, each powered by a range of connected smart technology. 

OUTPUT:
Influencer, Hero film, video/static posts for social, 

RESULTS:
Eight million views on social. 78 articles in news channels across the UK and beyond. O2 saw a 36% increase in interest in their smart tech through existing and new customers.