MCDONALD’S – Trust campaign

BRIEF:
People don’t believe what goes into McDonald’s products – sharing their negative opinions and myths they’ve heard online.

IDEA:
We displayed compelling facts about McDonald’s, showing the wholesome methods and ingredients to bust the myths. These appeared visually arresting across all social feeds.

OUTPUT:
Meta, Instagram, Snapchat and Twitter

RESULTS:
With hundreds of thousands of views, each short animation sparked debate amongst our community, allowing us to get the facts straight about our ingredients and rebuild trust.