Meta – We can create anything

BRIEF:
Facebook wanted to bring to life their mission statement, ‘We can create anything,’ with attendees of their area at the Cannes Lions Festival. 

IDEA:
We filmed attendees in slow motion and built the messaging from sound bites about creativity.

OUTPUT:
Played at the Cannes Lions closing ceremony and published on Facebook by Facebook.

RESULTS:
The film was seen by a large cross-section of the creative community and received millions of views on Facebook.